PROJECT 3— LEVERAGING YOUR CALLINGS INTO ORGANIZATIONAL INTENTIONS
Problem statement
entrepreneurship and branding—PURPOSE, IDENTITY, WEB APPEARANCE & ARTIFACT
Goal
You will be organized into 5 groups of 5 students with similar callings. design an intention and purpose for a meaningful, fictitious non-profit organization that engages in the field of water: water literacy water & politics / management / social justice / gender equality water & culture / consciousness / appreciation water & art / imagination / mastery study the resources on the second page before designing your groups calling.
Your group will design
• name
• visual identity
• online appearance
• one artifact of your organization, eg: poster campaign, sculpture, product, animation, exhibit, etc
• ripple story
Deliverable
Wire bound 11x17 booklet with the following pages:
1.) cover page
2.) page 1: creative brief
3.) page 2: brandmark
4.) page 3: area of isolation
5.) page 4: homepage plus additional webpages
6.) page 5: artifact
7.) page 6: ripple story
8.) back cover
