Project brief:
Since I became the new president of the table tennis club at San Jose State University in 2017, I was assigned to create a campaign to promote the club during the welcome week of the new semester. At that time the club had only 6 members. My ultimate goals are to increase the number of members and prepare a competitive team for the College Table Tennis National Championships by the end of the year.
Since I became the new president of the table tennis club at San Jose State University in 2017, I was assigned to create a campaign to promote the club during the welcome week of the new semester. At that time the club had only 6 members. My ultimate goals are to increase the number of members and prepare a competitive team for the College Table Tennis National Championships by the end of the year.
Concept:
The new identity is called "STTC" which stands for "Spartan Table Tennis Club". The shape of the logo represents connectivity, strength, competition and pride.
The new identity is called "STTC" which stands for "Spartan Table Tennis Club". The shape of the logo represents connectivity, strength, competition and pride.
Approach:
The campaign included a visual promotional and an interactive plan. Posters and flyers were designed a month ahead the welcome week, hung on locations where people could easily see them. On the official day, we prepared a ping pong table outside the main building to easily introduce, interact and let new students had some experiences playing table tennis.
The campaign included a visual promotional and an interactive plan. Posters and flyers were designed a month ahead the welcome week, hung on locations where people could easily see them. On the official day, we prepared a ping pong table outside the main building to easily introduce, interact and let new students had some experiences playing table tennis.
Achievement:
Successfully increased the members from 6 to 120 within a semester with about 30 active members each week.
Led the competitive team to the semi-final of the 2017 national collegiate table tennis championship.
The club received consecutively nominations for Recognized Student Organization award in 2017 and 2018
Successfully increased the members from 6 to 120 within a semester with about 30 active members each week.
Led the competitive team to the semi-final of the 2017 national collegiate table tennis championship.
The club received consecutively nominations for Recognized Student Organization award in 2017 and 2018
Poster with logo mark
Applications
String Bag
Mug
Club's Tshirt